Cosibella is a wholesale skin care products supplier. The brand talks about Innisfree, as an island where nature, health, and beauty exist in harmony. This refers to the Korean island of Jeju, from which high-quality raw materials for creating cosmetics are obtained. The brand logo and a deep, sophisticated shade of greenery are inspired by the forest on the island. They reflect the image of a modern brand and its devotion. Innisfree is the first natural brand in Korea particularly cares about the environment and encourages its clients. She is involved in many ecological campaigns, including since 2003, she encourages recycling and reusable used bottles, packaging, and bags. By June 2019, the brand planted over 138,000 trees mainly in Asia and the USA.